Measuring what consumers buy is at the core of Nielsen. We offer a unique set of tools that examine key business trends by product, category or market using retailer scanner-based sales and causal information gathered weekly from retail outlets. Our point-of-sale (POS) technology for our retail measurement services captures sales and price data from virtually every major retail chain. Where electronic data is not available, we use detailed field audits. Nielsen’s deep data and insights provide clients with timely and flexible analytics to help explore and uncover your next best customer, what they will demand, how you will reach them and how to measure your success.
Understanding how your brand is doing online is about more than clicks and page views. Nielsen’s innovative online measurement services provide accurate and timely data, independent, credible validation as well as support for strategic decisions including product launches, marketing campaigns and community-building. Our data enables media companies to more effectively buy and sell advertising, as well as understand campaign performance.
Today’s consumers are watching more TV than ever, which makes understanding what and how they’re watching an essential part of any marketing campaign. Using Electronic metering technology, Nielsen provides an insightful TV audience measurement and analytics. Our rating tools capture not only what channel is being watched, but also who is watching and when. This in-depth of knowledge allows our clients to refine their campaigns based on demographics, day-part and audience composition.
Questions about how Nielsen's research and analysis can help your business grow?
166 Sygrou Avenue
17671 Kallithea, Greece
Tel: +30 210 9500300
Fax: +30 210 9598294
64 Louise Riencourt,
Apollon Tower, Athens 11523
Tel: +30 210 6999200
Fax: +30 210 6999199