Why Ask Y? Instant information. Immediate gratification. Empowered and entitled. Mobile multi-taskers. Color blind with a world view. Wired yet grounded. Millennials are busy re-shaping everything from eCommerce to entertainment to ecology...Read More
What in the World is Happening? Falling fertility and rising ages. Declining economies and escalating inflation. Consumers around the globe adapt to their evolving environments and adjust their shopping behavior to make ends meet... Read More
Eco-Marketing: A Blooming Corporate Strategy. Green-washing has shoppers seeing red. Environmentally-aware consumers demand that companies “walk the walk” on green initiatives or become an endangered species... Read More
Ratings Gone Shopping. Nielsen, known worldwide as the TV ratings gold standard, is taking audience measurement to the retail environment and providing a new industry standard for measuring consumers’ exposure to in-store marketing and media...
Read More
The Global Village, Virtually Realized. Is MySpace your space? Or are you LinkedIn instead? Is your face featured in Facebook? Do you need a Friend(ster)? Atwitter over Twitter? Whether you blog, wiki, instant message or email, you’re part of a social network... Read More
