Advertising Effectiveness

We understand advertising in a way that helps clients cut through clutter, enhance their brand and drive growth.

How We Can Help
Nielsen measures and analyzes ad effectiveness across TV, Web and Mobile platforms, providing a precise understanding of consumer reach, receptivity, resonance and response. Our deep and timely insights help advertisers in developing campaigns, and guide media companies in buying and selling across all media. Nielsen clarifies not only the "who" and the "when,” but also the “how” and “why” of your campaign’s impact.

How We Do It

• Up-to-the-minute competitive information about advertising expenditures and creative executions.
• Comprehensive GRP tracking tools.
• Mobile audience measurement for mobile media.
• Insights on consumer media behaviour.
• Advanced software tools to optimize media planning.
  

Why Nielsen?
Nielsen is a leading provider of in-depth analysis and insights across all major advertising platforms. With access to the world’s largest consumer online panel, Nielsen provides unique social metrics and audience profiles.

Through NeuroFocus, the world’s leading neuroscience research company, Nielsen provides answers to questions that go far beyond statistics.

Learn more about advertising effectiveness.