Leadership

John Burbank is CEO of Nielsen Online, a business of The Nielsen Company that provides clients with an understanding of consumer behavior in the Internet and digital audio and video space, as well as integrated online/offline data and insights. 

Prior to this role, John served as Chief Marketing Officer for The Nielsen Company with company-wide responsibility for Nielsen’s strategic marketing, business development, market insights, brand development, communications and knowledge management functions.

John has considerable experience in leading major global brands.  Before Nielsen, he was Chief Marketing Officer for AOL, responsible for building brands and driving audience metrics in support of the company’s advertising business model.  Prior to joining AOL, he served as Vice President Marketing at AT&T, and helped lead the business through the transition from AT&T Wireless, Cingular and then AT&T.  While AT&T/Cingular, John led the company’s High Growth Segments (Youth and Hispanic) as well as the company’s many entertainment, sponsorship, and new media programs.  Among his many achievements, John developed the "Signal Bars" advertising campaign, which was subsequently adopted by Cingular and the new AT&T.

Prior to AT&T, John spent a decade at Procter & Gamble in brand management and finance.  As a Brand Manager on Pampers he led P&G's pioneering Internet efforts and established Pampers.com as the global centerpiece to a multi-platform 360-degree marketing program directed towards new mothers.
 
John began his career at the Chicago Tribune Company.

He received a BA and MBA from the University of Chicago.