Latest News & Press Releases

	UK consumers are less brand loyal when trying new products January 22, 2013

	Advertising surge by UK supermarkets leads to strong Christmas sales January 16, 2013

	UK supermarkets to rely on advertising and promotions to drive Christmas trading December 19, 2012

	Nielsen rolls out solution to show how online ads are resonating with UK audiences, in real time December 13, 2012

	UK supermarkets go on marketing offensive to overturn cautious shopper spending ahead of December November 22, 2012

	Wi-Fi delivers over three-quarters of all UK smartphone data November 15, 2012

	European consumer confidence remains the lowest in the world November 15, 2012

	Three-quarters of UK consumers use the internet for grocery shopping November 6, 2012

	Early autumn UK supermarket sales growths nudge up October 24, 2012

	Leading brands start measuring online ad performance with revolutionary Nielsen Online Campaign Ratings as it launches in UK October 16, 2012

	A soft landing for retailers after the summer of games September 26, 2012

	BT Beats Bolt in Race for Olympics' Most Memorable TV Ad September 5, 2012

	Olympics Feel-Good Effect Boosts UK Supermarket Sales September 3, 2012

	London Olympic Games Anticipation Sparks Supermarket Sales August 10, 2012

	Wettest June on Record Drowns Impact of Jubilee on Supermarket Sales July 5, 2012

	Brits Watch 18,000 Years’ Worth of Online Video a Month June 14, 2012

	Queen’s Jubilee Sparks Massive Jump in UK Grocery Sales June 13, 2012

	UKOM Approves Nielsen Transition to Hybrid Measurement for All Websites May 15, 2012

	Cold, Damp April Drives UK Supermarket Growths into Reverse, Compared to Bumper 2011 Easter May 10, 2012

	Warm March Boosts UK Supermarkets’ Performance April 13, 2012

	Shopper Promiscuity Increases as Consumers Seek the Best Supermarket Deals March 15, 2012

	Despite Cold Snap, UK Supermarkets Experience Encouraging Start to 2012 February 15, 2012

	More Acceptable, More Memorable, More Enticing: Tablets Demonstrate Potential to Advertisers in the UK February 10, 2012 Consumers find advertising on tablets more acceptable, more memorable and more enticing than advertising on smartphones, according to the latest UK Connected Devices report from information and measurement firm Nielsen. Brands need to carefully consider the impact of evolving digital behaviour to improve the effectiveness of both online and cross-media campaigns.

	Spending Dam Finally Bursts the Week Before Christmas as UK Supermarkets Experience £4Billion Surge in Seven Days January 9, 2012

	The 10 Most-Liked TV Ads of 2011 December 28, 2011 Everyday people triumph over celebrities, as Aldi beats meerkats and Darth Vader to become the most-liked TV ad of the year

	Wall Street Journal to Debut E-Book Best-Seller Lists Provided by Nielsen October 29, 2011

	More UK Consumers Choose Android Smartphones, But Many Still Covet The iPhone September 29, 2011

	One Third of Consumers Have No Spare Cash August 11, 2011

	Demand for Food Falls as Inflation Bites July 19, 2011

	Nielsen to Report Second Quarter 2011 Results on July 28, 2011 July 8, 2011

	Influx of Older Surfers Drives Record Months for Social Sites June 28, 2011

	Mixed Weather and Football-free Summer Sees Retail-Grocery Growth Dip June 21, 2011

	Highs Followed by Dramatic Lows in UK Grocery Sector May 24, 2011

	Nielsen launches the UK's first industry-endorsed online video measurement tool May 18, 2011

	Correlation Between Ad Spend and Traffic Strengthens for Price Comparison Sites March 2, 2011

	Nielsen Holdings N.V.Reports Fourth Quarter and Full Year 2010 Results March 1, 2011

	Shoppers Employ Tactics to Save as Food Inflation Bites March 1, 2011

	Media and Information sites thrive in popularity as consumers seek the 'real world' on the web February 22, 2011

	Nielsen Retail Performance Summary - Christmas 2010 January 10, 2011

	London 2012 appoint The Nielsen Company as Market Research Provider June 16, 2009

Media Contacts

United Kingdom
Neil Beston
Communications Director
tel +44 2031 033959

Europe
Joanna Lund, VP European Communications

Global Television Audience Measurement
Sonya Ford